Chase Hawthorne
Vice President of Brand and Marketing
The Cornerstone of Experiences. Concrete results. Brand architect. Piloting curiosity.
With over 10 years of experience leading marketing and brand strategy within the Las Vegas’ luxury hospitality space, Chase is now elevating Food Fleet’s brand presence with extensive experience in developing guest experience, brand positioning, and integrated marketing campaigns.
He has always been passionate about creating experiences people remember and stories people naturally want to share, aligning with Food Fleet’s philanthropic efforts and community impact.
After helping open Fontainebleau Las Vegas, he brings a piece of The Strip with him. With all the tools to build a scalable national brand, Chase narrows in on brand strategy, creative direction, digital presence, and marketing communications.
Field Notes
Favorite kind of chaos: The controlled kind. Opening days, event days, and launch days. The kind where everyone has a role, everyone jumps in, and somehow it all comes together
What he fights for: Thoughtful work, people notice when something has been built with care
What he believes food can do: Food becomes part of our memories. We remember where we were, who we were with, and what life felt like at that moment. Great food has a way of celebrating time, place, culture, and the people we share it with
Biggest quiet power moment: Seeing an idea go from a whiteboard conversation to something people use every day
The moment that mattered most: Being part of the Fontainebleau Las Vegas opening team. It showed me what it takes to build something from the ground up and gave me an appreciation for every detail that goes into creating an experience people remember
Biggest lesson learned in the field: The people closest to the work almost always have the best perspective. Listening first usually leads to better ideas
Most unexpected tool in his toolkit: Curiosity
His playlist: Music that’s immersive and a little unexpected. If it makes me stop and think, chances are it’ll end up on a playlist
Rally phrase: Let’s make this bread
Coffee order / coping mechanism: Iced Americano. A little vanilla syrup. No frills, all caffeine
Nickname on the ground: Chase is on the case